Marketing Boutique Elinor Levin Benefits of Promotion on Social Networks
Social network promotion allows you to reach out to prospective clients without spending so much money on adverts while keeping in touch with current clients. Having a social media presence suggests to people that your business is keeping up with the times. Here are the benefits promoting your business on social networks:
• Finding New Customers
A social network gives you the opportunity to reach out to new customers. Post or tweet on your wall, offering a special discount to every new person who likes or follows your business. You can also offer new followers a discount on your services if they join your network.
• Cost Friendly
You can promote your business on social media at no cost. Almost all social media platforms are free to use and put you in direct contact with prospects at no cost. You can however set aside some money to purchase targeted ad placements on social networking sites for faster results. Such ads are directly targeted to display on the pages of people whose profiles fit in with your company's target market at a cost that is way less than print or television advertisement.
• Connecting with Current Customers
Social network allows you to connect with those who already make use of your services. It keeps your current clients updated about new products, discounts, promos or special offers in a quick and simple way. It also allows customers to contact you easily in case there’s an issue. This allows you to respond promptly and rectify the situation. Customers also can post positive experiences with your company on your page, which is one of the best types of advertising. Convince current customers to join your network on social media. They can "check in" at your business online to let others know that they’re there or post positive reviews about their experience with your company; this is a sure way to spread the word about your company.
In summary, the benefits of social media promotion include increased brand recognition, customer loyalty, higher conversion rates, increased sales, better search engine rankings, and high niche authority.
