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"Every great dream begins with a dreamer.
Always remember, you have within you the strength, the patience, and the
passion to reach for the stars to change the world." Harriet Tubman
It's not easy developing your brand or getting
yourself and your online store known.
It's not easy, and it's possible only if your online store causes
visitors to skip a beat. But how is that
done? Is it even possible?
So what is it that I actually do here?
Hello friends / fans / followers,
It is my great pleasure to promote internet
stores and generate traffic in those stores through social networks – an
endeavor which leads to sales.
Besides the promotions on Facebook with which
you are familiar, or promotions in the internet commercial arena, it is always
advisable to learn and understand the field of the social networks as
well. And even if you are not a
technical person, and you don't get along with computers, you are capable of
learning.
Today there are several prominent social
networks that are able to present your brand to thousands of potential
customers around the world by "lighting it up" with exciting colors.
Let's start with Instagram. Its advantage is
the ability it gives you to upload posts with tags that are related to your
interests, and which of course connect to your target market (do you have a
target market? If not – find it), and
the items you sell, and immediate feedback after uploading. A good product gets likes, a good product
gets comments. A good product that looks
good – eventually gets sold!
The next network is Pinterest. Uploading items to Pinterest is an investment
for life, because, as opposed to Facebook, where posts made to promotional
groups disappear after a few hours, on Pinterest the posts remain forever. Even after a year, a potential customer can
see the item, "fall in love" with it, click on the link, enter the
store, and make the purchase.
And last but not least, Polyvore. With Polyvore you prepare sets, advertise in
groups within the site, and upload the sets to all of the leading social
networks, including Instagram.
Why is this good? Because a set attracts more attention than a
photographed item. Sets get more likes
and views.
And now for the million-dollar question: Does
it work?
1. Everything works when you pour your soul
into it.
2. It is very important that all the pictures
of your items / the items you are selling be of high quality! Be original!
Be diverse! In order to stand out
you need to brainstorm for at least a month and think about how to best photograph
your items in the perfect way that will get them sold. Sometimes you can dream at night about the
perfect design for your store and about the way its appearance will promote
your items, will tell your story, and sometimes there is a spark of cosmic ideas!
3. Always have a notebook and pen handy! – so
that the ideas don't slip away, and you can write them down.
